On The Invisible Gorilla

This week’s book learning is from ‘Thinking, Fast and Slow’ by Daniel Kahneman.

The “Invisible Gorilla Test”, popularized by psychologists Daniel Simons and Christopher Chabris, involves a test that consists of a team of 3 people dressed in black and a team of 3 people dressed in white passing a basketball to their teammates.

The test is less than 1 minute and 30 seconds and contains a very powerful lesson. If you have never taken the test, it comes highly recommended.

I promptly missed the gorilla when doing the test! And research shows that about half the people who focus on counting the passes miss the gorilla.

The ‘Invisible Gorilla’ isn’t a theoretical phenomenon. It is something real that happens to us every day – in an age of ‘busy-ness’, ‘doing more with less’ and ‘multi tasking’, our limited attention spans mean we are susceptible to missing the ‘gorilla’ in the room!

How much attention do we give what’s taking our attention?

Here’s to monitoring our attention bandwidth to catch all the gorillas this week!