My yearly consumption of Coke is not likely to be above 10 cans. I am not a fan of aerated drinks in general and generally much prefer a glass of water to any kind of drink.
That said, I do think Coke’s the most recognizable brand in the world for a reason. They really get their marketing spot on and they engender an enviable amount of brand loyalty.
An example of a genius marketing campaign was the ‘Share a coke’ campaign. The underlying concept is simple – Appeal to the importance of names in our lives. A very old principle popularized by Dale Carnegie principle applied beautifully.
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A Learning a Day 