What do I love about the book? It’s depth and inherent simplicity. I still don’t rate it above my bible – ‘The 7 Habits of Highly Effective People’ but I would definitely recommend this book to more people because it covers a simple concept in great depth.. with astounding simplicity.
Month: August 2011
On ‘Even a Penny Will Help’
2 test groups of people were asked to donate to a Cancer cause.
The 1st group was asked – ‘Would you be able to help by giving a donation?’
While the 2nd was asked – ‘Would you be able to help by giving a donation? Even a penny with help.’
They found that this small disc in copper and zinc (i.e. the penny) was worth its weight in persuasive gold! People in the ‘Even a penny will help’ were almost twice as likely to donate to the cause – 50% vs 28.6%.
But, what about donation size? Again, the research team were amazed – there was NO difference in the average donation per contributor.
3 Applications that came to mind –
‘Even a minute will help’ – To a member of senior management with whom we want a meeting
‘Even a brief initial phone call will help’ – To a client who doesn’t seem to have the time
‘Even a penny will help’ – If we are indeed collecting donations!
Here’s to trying ‘Even a penny will help‘ this week!
The ‘Sent from my iPhone’ Thing
Build Your Own Board of Directors
‘The Boss Phenomenon: Shows up late when you are early and early when you are late.’
Haha.. Happy Friday..
Keeping Perspective
‘Imagination was given to man to compensate him for what he is not, and a sense of humor was provided to console him for what he is.’
Have a nice day! :)
Never Worry about the Permanent Marker Again
Albert Gray’s Common Denominator of Success
‘All it takes to become President is to have 51% like you.’
This one sure puts popularity into perspective! :)





