Observation: The two highest leverage actions we can take to activate a team toward a goal:
(1) Share a clear problem statement that explains the problem, who it is for, and the value of solving it.
(2) Create a scoreboard coupled with the ability for teams to measure progress.
Kick off meetings, brainstorming sessions, pitches/speeches/public commitments, et al, can all be useful additions and have their place depending on the situation.
But, if any of them shortchange our ability to craft a clear problem statement and the means to measure success, they end up hurting our ability to activate teams toward making progress.
(Note: I made a scheduling error on Sunday evening leading to yesterday’s post being published this morning – two posts today as a result, apologies!)