Strategy creation process – ideal vs. actual

Ideal strategy creation process: Start with desire to create good strategy -> think about big picture -> articulate strategy -> get alignment -> execute

Actual strategy creation process: Start with desire to create good strategy -> think about big picture -> dive into the weeds -> get too deep in the weeds -> try to articulate strategy anyway -> get called out for being too much in the weeds -> start with a blank sheet of paper -> get caught in the next set of weeds -> rinse and repeat until original objectives are met. :-)

In time, we learn to anticipate getting caught in the weeds before it happens.