John Montagu was a consummate card player who didn’t like meal interruptions while playing his favorite game of cribbage. So, it is said that he asked for veal stuffed between two pieces of bread to make it easy for him to eat while playing.
As John Montagu was also the Earl of Sandwich, others started asking for the “same as Sandwich.” And the rest, as they say, is history.
For when we find ourselves stuck in discussions about building for the “average” user, it is worth reminding ourselves that the sandwich, like many innovations, happened on the edges thanks to a passionate early adopter with a weird request.
(H/T: Alchemy by Rory Sutherland – a fantastic read)