Betty or Veronica?

Betty Cooper or Veronica Lodge?
Damsel-in-distress or friend-who’s-been-with-you-during-shitty-times?
Living or the martyrd dead?
Arrogant showman or humble success?
Doting boyfriend or wily casanova?
Who would you choose?
Economics assumes that we should always choose in our self interest. But just like economics assumes that we make better choices when we have more options, this is contrary to reality.
Self interest would clearly pick one choice over the other but it seems that our behavior is greatly determined by whether or not we were spurned, told to go away or put down.
It seems like it takes an immense amount of character and strength of mind to act in our own self interest when we are spurned.
How ironic.